The Contemporary Tourist

Intelligence

Tourism Intelligence Dashboard

AUS

Australia

East Asia & Pacific

Australia is a tourism destination in East Asia & Pacific. This dashboard presents the best available tourism indicators and historical arrivals data from official sources.

Compare Australia →Browse all countries

International Tourist Arrivals

1.8M

Latest verified value · 2020

International Tourism Receipts

$53.8B

Latest verified value · 2024

Tourism Direct Share of GDP

2.9%

Latest verified value · 2024

TCTI Destination Profile

Tourism destination under pressure

Australia has experienced a decline in international arrivals. This profile is calculated from the best available annual and monthly tourism records currently held by TCTI.

Executive tourism profile for Australia

Profile confidence

50

/ 100

Confidence reflects the intelligence modules currently supported by compatible source data.

Growth profile

Declining

Seasonality profile

Not yet available

What this means

  • Declining arrivals may reflect external shocks, changing demand, capacity constraints, or destination-specific pressures.

The destination profile combines TCTI's available growth and seasonality intelligence. Confidence reflects whether both compatible annual-arrivals and monthly-tourist-night datasets are available.

Tourism Intelligence

Executive summary

A concise interpretation of the strongest official tourism records currently available for Australia.

4 indicators available
East Asia & Pacific
High income

Australia is a tourism destination in East Asia & Pacific. This dashboard presents the best available tourism indicators and historical arrivals data from official sources.

International tourist arrivals were 1.8M in 2020. International tourism receipts were $53.8B in 2024. Tourism's direct contribution to GDP was 2.9% in 2024. Tourism's direct share of employment was 4.4% in 2024.

The figures shown here are drawn from World Bank, UN Tourism, and OECD. Reporting years may differ between indicators because TCTI displays the strongest verified or published value currently available for each measure.

Derived Intelligence

Tourism growth

How international tourist arrivals changed between 1995 and 2020.

TCTI Growth Insight

Declining

Confidence

95%

Australia's international tourist arrivals decreased by 50.9% between 1995 and 2020. This is equivalent to an average annual growth rate of -2.8%. The sharpest annual decline was 80.7% in 2020.

Total growth

-50.9%

1995 to 2020

Average annual growth

-2.8%

Compound annual growth rate

Starting arrivals

3.7M

Reported in 1995

Latest arrivals

1.8M

Reported in 2020

Largest annual increase

+11.8%

Change recorded in 1996

Largest annual decline

-80.7%

Change recorded in 2020

What this means

  • Long-term growth trends can indicate changes in destination popularity.
  • Growth should be interpreted alongside seasonality, visitor spending, and tourism dependence.

Growth is calculated using the earliest and latest available international arrivals data held by TCTI. Results may reflect gaps or methodological changes in the underlying series.

Key Tourism Indicators

Tourism performance at a glance

Verified tourism indicators currently available for Australia. Reporting years may differ by dataset.

2020

International Tourist Arrivals

1.8M

World Bank · 2020

International Tourist Arrivals

VerifiedHistorical
2024

International Tourism Receipts

$53.8B

UN Tourism · 2024

International Tourism Receipts

VerifiedCurrent
2024

Tourism Direct Share of GDP

2.9%

OECD · 2024

OECD Key Tourism Economic Indicators

VerifiedCurrent
2024

Tourism Employment Share

4.4%

OECD · 2024

OECD Key Tourism Economic Indicators

VerifiedCurrent

Rankings & Comparisons

How Australia compares

Positions use each country's best currently available official record. Years can differ, so use these as directional benchmarks rather than synchronized league tables.

Data Availability

67% dashboard coverage

4 of 6 dashboard indicators currently have usable official data for Australia.

3 current0 reporting lag1 historical

Available

  • ✓International Tourist Arrivals · 2020 · Historical
  • ✓International Tourism Receipts · 2024 · Current
  • ✓Tourism Direct Share of GDP · 2024 · Current
  • ✓Tourism Employment Share · 2024 · Current

Not Yet Available

  • ○Tourist Nights
  • ○Resident Tourism Trips

Official Sources

Data sources used for Australia

These organizations and datasets provide the indicators currently displayed on this country dashboard.

✓

OECD

Latest displayed year: 2024

Official

Indicators

  • • Tourism Direct Share of GDP
  • • Tourism Employment Share

Datasets

  • OECD Key Tourism Economic Indicators
✓

UN Tourism

Latest displayed year: 2024

Official

Indicators

  • • International Tourism Receipts

Datasets

  • International Tourism Receipts
✓

World Bank

Latest displayed year: 2020

Official

Indicators

  • • International Tourist Arrivals

Datasets

  • International Tourist Arrivals
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Historical Trend

International arrivals over time

Annual international tourist arrivals reported for Australia. Values are shown in millions.

Source: World BankYears: 1995–2020Annual data

Dataset: International Tourist Arrivals

About the Data

Best available official data

TCTI evaluates available tourism records by reporting status, year, source priority, official-source status, and publication history. The dashboard displays the strongest available record while preserving historical observations and alternative sources in the database.