The Contemporary Tourist

Intelligence

Tourism Intelligence Dashboard

LVA

Latvia

Europe & Central Asia

Latvia is a tourism destination in Europe & Central Asia. This dashboard presents the best available tourism indicators and historical arrivals data from official sources.

Compare Latvia →Browse all countries

International Tourist Arrivals

478K

Latest verified value · 2021

International Tourism Receipts

$1.3B

Latest verified value · 2024

Tourist Nights

5M

Latest verified value · 2025

TCTI Destination Profile

Tourism destination under pressure

Latvia has experienced a decline in international arrivals, while tourism demand is distributed relatively evenly throughout the year. This profile is calculated from the best available annual and monthly tourism records currently held by TCTI.

Executive tourism profile for Latvia

Profile confidence

100

/ 100

Confidence reflects the intelligence modules currently supported by compatible source data.

Growth profile

Declining

Seasonality profile

Low seasonality

What this means

  • Declining arrivals may reflect external shocks, changing demand, capacity constraints, or destination-specific pressures.
  • A relatively even annual distribution may support more consistent employment and infrastructure use.

The destination profile combines TCTI's available growth and seasonality intelligence. Confidence reflects whether both compatible annual-arrivals and monthly-tourist-night datasets are available.

Tourism Intelligence

Executive summary

A concise interpretation of the strongest official tourism records currently available for Latvia.

5 indicators available
Europe & Central Asia
High income

Latvia is a tourism destination in Europe & Central Asia. This dashboard presents the best available tourism indicators and historical arrivals data from official sources.

International tourist arrivals were 478K in 2021. International tourism receipts were $1.3B in 2024. Recorded tourist nights reached 5M in 2025. Residents took 4.9M in 2024 overnight tourism trips. Tourism's direct share of employment was 8.6% in 2024.

The figures shown here are drawn from UN Tourism, Eurostat, and OECD. Reporting years may differ between indicators because TCTI displays the strongest verified or published value currently available for each measure.

Derived Intelligence

Tourism Seasonality

How international tourist nights were distributed throughout 2025 in Latvia.

TCTI Insight

Relatively balanced

Confidence

95%

Latvia's international tourist nights were most concentrated in July, which accounted for 14.5% of the annual total. The three busiest months—June, July, August—accounted for 39% of annual international tourist nights.

Peak month

July

14.5% of annual international nights

Quietest month

February

5.1% of annual international nights

Top three months

39%

June, July, August

Summer share

39.1%

Share occurring during June, July, and August

Winter share

17.3%

Share occurring during December, January, and February

Monthly distribution

International tourist nights by month

Annual total 3.1M

Jan

5.1%

156.4K

Feb

5.1%

155.6K

Mar

5.6%

171.9K

Apr

7%

215.2K

May

9%

276.1K

Jun

10.2%

314.9K

Jul

14.5%

447.6K

Aug

14.3%

439.3K

Sep

9%

275.9K

Oct

7.3%

224.4K

Nov

5.8%

179.4K

Dec

7.1%

219.6K

What this means

  • Higher seasonal concentration can increase pressure on infrastructure, accommodation, and local services during peak periods.
  • Quieter and shoulder months may offer opportunities to distribute visitor demand more evenly throughout the year.

Seasonality is calculated from a complete set of 12 monthly international tourist-night observations. The seasonality score uses a normalized concentration index, where 0 represents an even monthly distribution and 100 represents complete concentration in one month.

Derived Intelligence

Tourism growth

How international tourist arrivals changed between 1995 and 2021.

TCTI Growth Insight

Declining

Confidence

95%

Latvia's international tourist arrivals decreased by 70.7% between 1995 and 2021. This is equivalent to an average annual growth rate of -4.6%. The sharpest annual decline was 85.1% in 2021.

Total growth

-70.7%

1995 to 2021

Average annual growth

-4.6%

Compound annual growth rate

Starting arrivals

1.6M

Reported in 1995

Latest arrivals

0.5M

Reported in 2021

Largest annual increase

+23.9%

Change recorded in 2004

Largest annual decline

-85.1%

Change recorded in 2021

What this means

  • Long-term growth trends can indicate changes in destination popularity.
  • Growth should be interpreted alongside seasonality, visitor spending, and tourism dependence.

Growth is calculated using the earliest and latest available international arrivals data held by TCTI. Results may reflect gaps or methodological changes in the underlying series.

Key Tourism Indicators

Tourism performance at a glance

Verified tourism indicators currently available for Latvia. Reporting years may differ by dataset.

2021

International Tourist Arrivals

478K

UN Tourism · 2021

International Tourist Arrivals

VerifiedHistorical
2024

International Tourism Receipts

$1.3B

UN Tourism · 2024

International Tourism Receipts

VerifiedCurrent
2025

Tourist Nights

5M

Eurostat · 2025

Tourist Nights at Accommodation Establishments

VerifiedCurrent
2024

Tourism Employment Share

8.6%

OECD · 2024

OECD Key Tourism Economic Indicators

VerifiedCurrent
2024

Resident Tourism Trips

4.9M

Eurostat · 2024

Resident Tourism Trips

VerifiedCurrent

Rankings & Comparisons

How Latvia compares

Positions use each country's best currently available official record. Years can differ, so use these as directional benchmarks rather than synchronized league tables.

Data Availability

83% dashboard coverage

5 of 6 dashboard indicators currently have usable official data for Latvia.

4 current0 reporting lag1 historical

Available

  • ✓International Tourist Arrivals · 2021 · Historical
  • ✓International Tourism Receipts · 2024 · Current
  • ✓Tourist Nights · 2025 · Current
  • ✓Tourism Employment Share · 2024 · Current
  • ✓Resident Tourism Trips · 2024 · Current

Not Yet Available

  • ○Tourism Direct Share of GDP

Official Sources

Data sources used for Latvia

These organizations and datasets provide the indicators currently displayed on this country dashboard.

✓

Eurostat

Latest displayed year: 2025

Official

Indicators

  • • Tourist Nights
  • • Resident Tourism Trips

Datasets

  • Tourist Nights at Accommodation Establishments
  • Resident Tourism Trips
✓

OECD

Latest displayed year: 2024

Official

Indicators

  • • Tourism Employment Share

Datasets

  • OECD Key Tourism Economic Indicators
✓

UN Tourism

Latest displayed year: 2024

Official

Indicators

  • • International Tourist Arrivals
  • • International Tourism Receipts

Datasets

  • International Tourist Arrivals
  • International Tourism Receipts
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Historical Trend

International arrivals over time

Annual international tourist arrivals reported for Latvia. Values are shown in millions.

Source: UN TourismYears: 1995–2021Annual data

Dataset: International Tourist Arrivals

About the Data

Best available official data

TCTI evaluates available tourism records by reporting status, year, source priority, official-source status, and publication history. The dashboard displays the strongest available record while preserving historical observations and alternative sources in the database.